
The Grenville
The Grenville
The heart of Bay Head.
Location
New Jersey, USA
Sector
Hospitality
Services
Brand Strategy
Brand Identity
Art Direction
Situated in the Bay Head borough of New Jersey, The Grenville is a family run establishment with a rich history and a reputation for outstanding hospitality that spans over a century.
Much more than a hotel and restaurant, The Grenville put their guests at the heart of it all – welcoming them into their community and creating a relaxed and wholesome space that has a truly positive impact on peoples lives.
The brand identity is built around moments and memories, using contrasting typefaces and personable language that recalls meaningful experiences – resonating with guests, both new and old.
The photography captures time with family and friends, the local community and unforgettable scenery – that’s treated in a nostalgic way, to feel like it belongs in an album.
The logo suite references the history of the property with classic letter forms, and supporting assets that give a feeling of heritage. Subtle hints of pink are dotted throughout the warm colour palette to honour the hotels distinctive and memorable presence.