Hello Charlie
Hello Charlie
Feel Good Coffee.
Location
Locke Hotels, Dublin, Ireland
Sector
Hospitality
Services
Brand Identity
Illustration
Brand Photography
Leo Byrne
Based in two central Dublin locations within the beautiful Locke Hotels, Hello Charlie is a coffee shop built with personality and warmth. It’s a place people visit to feel at ease—whether it’s a commuter popping in for a coffee-to-go, or a hotel guest staying for the weekend.
The brand identity captures the bright and optimistic tone in a refined and modern way, through customised typography, stripped back colour palette and a suite of hand illustrations—inspired by a ‘hello’ wave—that bring a human and playful feel at every touch point.
