The Good Life
The Good Life
Simple solutions for a sustainable lifestyle.
Location
Greater Manchester, UK
Sector
Retail
Services
Brand Strategy
Brand Identity
Website
Social Media
The Good Life is an independent waste-free mini market based in Manchester. On a mission to provide a positive place in the heart of the community that allows customers to easily shop in a sustainable, environmentally friendly way.
The message of sustainable living is one that needs to be loud, proud and full of energy – aiming to inspire, educate and empower communities to become part of an essential global movement.
With the shop itself being far from minimal, we created a vibrant colour palette and playful illustrations to capture the feeling of positivity and happiness – forming a celebration of Mother Nature and giving the brand the flexibility to communicate in different ways through an instantly recognisable aesthetic.
The distinctive logo mark captures the playfulness of the brand and has been key in setting the tone of the experience in a way that has truly resonated with The Good Life customers.
“I am so thankful that a good friend introduced me to Charly to create the branding for The Good Life. Her input, support and advice has been invaluable. I know that she is passionate about my business and the message I want to deliver to my customers. She has a genuine skill and her branding and digital design has been instrumental in pushing my brand forward.”
Shelley Brown
Founder, The Good Life