Kindred is a stationery studio born out of a passion for design, expression, and inclusion—partnering with artists from all over the world to develop unique greetings cards crafted with care, creativity and heart.

With an already existing logo, Kindred needed to establish a wider brand story and identity—and the tools to market their products to both customers, and independent stationery and lifestyle stores. 

The initial focus was on the website to build a space that showcases products and offers a source of design inspiration through blog articles and artist features. This also comprised of a product photoshoot to give the brand a clear direction on styling and a signature aesthetic that could be rolled out across future campaigns and new collection launches. 

A social media strategy was developed to increase brand awareness and grow an online community. Detailed audience personas were created and key content pillars were identified to inform the structure of the content. An ongoing partnership involves monthly content creation, working with in-house studio designers to produce creative reels and collaborating with independent artists and suppliers on interviews and competitions.