Sävy

Sävy

A soulful centrepiece for the modern home.

Location
Manchester, UK

Sector
Lifestyle

Services
Brand Strategy
Brand Identity

Sävy is an upholstery and interior specialist, breathing life into old furniture and crafting beautiful, considered objects that become the centrepiece of new traditions within modern homes.

Sävy (pronounced Savoo) honours the founders Finnish heritage, and translates to hue, shade or accent.

Built around the Scandinavian ethos of “More beautiful everyday things”, Sävy aims to enrich peoples lives and habitats by creating objects that have real meaning and sentiment.

This narrative was woven throughout the brand identity using the principles of Scandinavian design to lead the aesthetic and approach – adding uniqueness in subtle ways from the tonal colour palette and delicate application, to the simplicity of the letterforms and placement. Creating a brand that is aligned with customers who seek considered details, craftsmanship and meaningful experiences.

SÄVY Business Cards
SÄVY Upholstery Chair
SÄVY Upholstery Footstool
SÄVY Logo

“We couldn't be happier with our new branding. Charly just gets it. She understood exactly where we are trying to get to with our new business and articulated it so well in our brand values. Everything from the over all look and feel, to the tone of voice was spot on. She was a joy to work with and we now have a brand we can really be proud of and that truly reflects the aspiration of the business.”

Liisa
Founder, Sävy

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